Polaroid x Woodwork _Motion Language

For our client Polaroid we developed a ton of explorations as part of developing their Motion Language. With the iconic Polaroid logo as our starting point, we thought about ways to put the brand in motion. Matching the retro aesthetic of the new design language with fitting motion.

We had a lot of fun with playing around with retro vibes and rainbows. This case study shows the array of tests and routes we explored. Enjoy!

Music by THNDR studio.

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